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Kewpie® Cute Since 1909


Created more than a century ago by artist and writer, Rose O’Neill, Kewpie® was one of the world’s first global licensing sensations. Rose O’Neill, known as “America’s First Female Cartoonist” was recently inducted into the 2019 National Women’s Hall of Fame, recognized for her work as an Artist and Women’s Activist. A prolific illustrator, Smithsonian Magazine wrote that O’Neill “revolutionized the intertwining of marketing and political activism”, referring to her fight for women’s right to vote, support of racial equality and advocacy for the poor.